UX RESEARCH #1
Brand & Strategy Kickoff
In a two hour of discussion/meeting with Client, client shared information, reference websites and also I tried to gather understanding related to client products. After getting insight from client I understood users challenges and client expectations.
Brand Attributes & Mission Statement
Upgrading UI/UX How user rate and recommend existing UI/UX?
Target Groups How would we describe our target audience?
Voice How do we want to sound to others?
Feeling How do others feel after being in contact with us?
Impact What tangible impact do we have on others?
X-Factor How are we different from others?
After getting understanding I get started with Low-Fidelity Designs and based on requirement I prepared the wireframes.
WORKSHOP #2
Finding a Visual Style
After the first Step, I took the mission statement and the brand attributes to craft design directions and provide clear directions which brand colors we will user where for overall branding of product.
We selected above color Schema of Eastern Botanics website and this style is finalized by Client, they felt that it gives them more confidence to end users.
Proposed and Finalized Design by Client
Everything was finally sewn together! You can view the project file here
The website is currently under development.
Conclusion
Due to the flawless collaboration, As a result I have build the UI/UX of Eastern Botanics site on time and work is under development now I am supporting teams with assests and UI Reviews.
As a learning: There are still some areas of improvement and I am working with stakeholders to get that finalized for teams.
